The 2026 campaign launched in January and provides updated, year-round messaging around a different theme each month. The themes will be released on a rolling basis and have been identified through common factors involved in severe and fatal crashes in Arlington. See below for themes released so far:
January - Distracted Traveling: Multilingual Brochure(PDF, 420KB) | Horizontal Graphic(PDF, 3MB) | Vertical Graphic(PDF, 787KB)
February - Speeding: Multilingual Brochure(PDF, 493KB) | Horizontal Graphic(PDF, 533KB) | Vertical Graphic(PDF, 445KB)
March - Scoot Cute: Multilingual Brochure(PDF, 1MB) | Horizontal Graphic(PDF, 422KB) | Vertical Graphic(PDF, 337KB)
April - Action Plan Update Phase II: Horizontal Graphic(PDF, 118KB) | Vertical Graphic(PDF, 309KB)
May - Look out for bikes: Multilingual Brochure(PDF, 403KB) | Horizontal Graphic(PDF, 118KB) | Vertical Graphic(PDF, 113KB)
See below for other behavior change campaigns materials and information.
The 2023 relaunch also included expansion of the campaign to include an in-street element that targets people walking and biking. The in-street materials include messaging about safety tools to create awareness of (1) what they are and (2) why they are effective in enhancing safety. By increasing awareness about safety infrastructure, we will increase awareness about safe transportation practices. This tools-focused campaign component will start by educating roadway users about four types of tools identified in the Vision Zero Multimodal Engineering Safety Toolbox:
Arlington County is constantly adding new roadway safety tools to make our streets safer for everyone. Whether you walk, bike, drive, ride, scoot, or roll, it’s important to know what these treatments are and how they apply to you. Take this quick quiz to test your knowledge of new and old rules of the road.
We want to hear your insights, learn from experiences, and define Arlington's path to zero severe or fatal injuries by 2030. Share your feedback today!
Since 2022, alcohol has been a factor in 75% of fatal injury crashes in Arlington. Alcohol impairs a person's ability to think, delays responses, and reduces coordination—all skills we need to safely operate a vehicle. This holiday season, see how you can stop drunk driving and save lives.
Arlington County code calls for permanent 20 mph speed limits on neighborhood streets within 600 feet of a school access point. These school zones are marked with signs and on the pavement throughout the county and are enforced 24 hours a day, 7 days a week (even on the weekends and during the summer). Learn more about our school zone retrofits initiative here.
Construction season is here! Work zones involve large equipment, traffic pattern changes, lane closures, uneven pavement, variable speed limits, and most importantly workers. When driving near a work zone, lookout for highway workers, adhere to all signage, and drive distraction free. Click here to learn more about work zone safety.
Winter presents many road challenges, one of which is longer hours in dark conditions. It is important to be extra vigilant while driving in the dark by going the speed limit and checking for pedestrians crossing the road. If you are crossing the road, cross in a designated crossing area.
The 2022 and 2023 campaigns used the same messaging materials. The campaign was focused on changing human behaviors that are commonly involved in transportation crashes that result in severe or fatal injuries. The Vision Zero team used critical crash data to identify the following five themes to educate drivers about these key safety issues:
Using the County’s Request for Service portal, pin/type the issue's location. Select “Transportation/Safety Investigation” and provide details, even photos.