Behavior Change Campaigns
When choosing a ride, it's important to know the difference between e-bikes and e-motos. E-motos can reach up to 65mph, they are generally not appropriate for a teen. E-bikes typically have a maximum speed up to 20mph (some up to 28mph), they may be appropriate for an older teen based on training and experience. No matter what age you are using an e-bike or e-moto, always follow traffic laws and we strongly suggest wearing a helmet. Learn more here.
Arlington County first launched Behavior Change Campaigns, formerly known as the Critical Crash Mitigation Campaign, in 2022 as a way to foster safer driver behaviors by educating community members on the top safety risk factors seen in Arlington's crash data. We share the campaign through the Vision Zero website and newsletter, local advertisements, safety stakeholders, social media, and other Arlington newsletters and emails.
The 2026 campaign launched in January and provides updated, year-round messaging around a different theme each month. The themes will be released on a rolling basis and have been identified through common factors involved in severe and fatal crashes in Arlington. See below for themes released so far:
January - Distracted Traveling: Multilingual Brochure(PDF, 420KB) | Horizontal Graphic(PDF, 3MB) | Vertical Graphic(PDF, 787KB)
- What you see while you’re texting. What you don’t see coming. Let’s all look out for each other. This new year, resolve to be fully present as you drive, walk, or any other way you get around. It could save a life. Learn more and get involved.
February - Speeding: Multilingual Brochure(PDF, 493KB) | Horizontal Graphic(PDF, 533KB) | Vertical Graphic(PDF, 445KB)
- It’s not a race. 1 in 3 critical crashes in Arlington involves speeding. The faster you drive, the more likely you are to cause a crash and an injury to either yourself or someone else. Slower is safer for everyone. Learn more and get involved.
March - Scoot Cute: Multilingual Brochure(PDF, 1MB) | Horizontal Graphic(PDF, 422KB) | Vertical Graphic(PDF, 337KB)
- (PDF, 337KB)Scoot cute in Arlington with four key safety tips: 1. Use a bike lane (when present) 2. Ride with one person per scooter 3. Park the scooter out of the way of sidewalks or ramps 4. Wear a helmet and avoid hanging items Visit Arlington’s Scooter and e-Bike Safety page for more information about safe riding and parking.
April - Action Plan Update Phase II: Horizontal Graphic(PDF, 118KB) | Vertical Graphic(PDF, 309KB)
May - Look out for bikes: Multilingual Brochure(PDF, 403KB) | Horizontal Graphic(PDF, 118KB) | Vertical Graphic(PDF, 113KB)
- Look out for bikes. Before you turn right, look for bikes. Before you open your door, look for bikes. Arlington is a bike-friendly community—look for and expect bikes as you drive and exit your vehicles to help make our streets safe for everyone. Learn more about why bike safety matters.
June - No one wants a vehicle speed by while they're at work. Slow down in work zones! Multilingual Brochure| Horizontal Graphic | Vertical Graphic
- Construction season is here! Work zones involve large equipment, traffic pattern changes, lane closures, uneven pavement, variable speed limits, and most importantly workers. When driving near a work zone, lookout for highway workers, adhere to all signage, and drive distraction free. Click here to learn more about work zone safety.
See below for other behavior change campaigns materials and information.
In-Street Educational Signage
The 2023 relaunch also included expansion of the campaign to include an in-street element that targets people walking and biking. The in-street materials include messaging about safety tools to create awareness of (1) what they are and (2) why they are effective in enhancing safety. By increasing awareness about safety infrastructure, we will increase awareness about safe transportation practices. This tools-focused campaign component will start by educating roadway users about four types of tools identified in the Vision Zero Multimodal Engineering Safety Toolbox:
- Curb modifications (i.e., bump outs)
- Pedestrian crossings with leading pedestrian intervals (LPIs) and 'No Turn on Red' signs
- Rectangular rapid-flashing beacons (RRFBs) at crosswalks
- Bike boxes / two-stage bike turn boxes
2025 Campaign Content Archive
2024 Campaign Content Archive
- April: Minor distractions cause serious crashes. It's okay to pull over and pause. - Multilingual Graphic | Horizontal Graphic | Vertical Graphic
- April is distracted driving awareness month. At least 1 in 5 crashes in Arlington is related to distraction, but it's not always someone on their phone. Factors like adjusting vehicle settings, passengers, sun glare, eating, and operating GPS have all led to severe crashes. Remember that it's okay to pull over to pause rather than risk someone's life.
- August/September: Give Students a Brake! - Multilingual Graphic | Horizontal Graphic | Vertical Graphic
- As Back-to-School season kicks into gear, be on the lookout for 20 mph school zone speed limits and school crossings. Arlington County finished updating all school zones in the County this spring. Now we're doubling down on school zone speed limits with tactical speed humps on local roads and speed cameras on arterials roads. Slower is safer for everyone.
- September/October: Could you pass drivers ed class today? Take the Vision Zero quiz to find out! - Multilingual Graphic | Horizontal Graphic
- November: Pedestrian Crashes in Dark Conditions - Multilingual Brochure | Horizontal Graphic | Vertical Graphic
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Winter presents many road challenges, one of which is longer hours in dark conditions. It is important to be extra vigilant while driving in the dark by going the speed limit and checking for pedestrians crossing the road. If you are crossing the road, cross in a designated crossing area.
2022 - 2023 Campaign Content Archive
The 2022 and 2023 campaigns used the same messaging materials. The campaign was focused on changing human behaviors that are commonly involved in transportation crashes that result in severe or fatal injuries. The Vision Zero team used critical crash data to identify the following five themes to educate drivers about these key safety issues: