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DEPARTMENT OF PARKS, RECREATION AND COMMUNITY RESOURCES
CULTURAL AFFAIRS DIVISION
ADMINISTRATION, MARKETING AND ADVANCEMENT
PROGRAM MISSION: To provide leadership to Cultural Affairs Division and develop
programs and resources that will expand arts offering in the County.
The administrative section
provides oversight and leadership to the Division, promotes Arlington as an innovative
community that values the arts as an essential part of life, and advances the
arts through entrepreneurial partnerships that enhance economic and community
development. Marketing staff provide
services to Arlington arts organizations and for the Division's programs to
increase audience attendance and participation at arts events. In addition, this section provides County
coordination at the annual Arlington County Fair.
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Administration,
Marketing and Advancement
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FY 2002
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FY 2003
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FY 2004
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% Change:
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Actual
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Adopted
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Proposed
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'03 to '04
|
|
Personnel
|
$346,355
|
$365,565
|
$427,424
|
17%
|
|
Non-Personnel
|
323,502
|
336,994
|
343,040
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2%
|
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Total Expenditures
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669,857
|
702,559
|
770,464
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10%
|
|
|
|
|
|
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Revenues
|
57,500
|
47,500
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16,000
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-66%
|
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Net Tax Support
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$612,357
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$655,059
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$754,464
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15%
|
|
|
|
|
|
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Authorized FTEs
|
4.8
|
4.8
|
5.8
|
|
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Funded FTEs
|
4.8
|
4.8
|
5.8
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SIGNIFICANT BUDGET HIGHLIGHTS:
-
Personnel increase is mainly due to the transfer of 0.5
FTE for County Fair/sponsorship position from Director's Office and 0.5 FTE
from Cultural Development Program.
-
Revenue decrease is due to termination of funding for
Rosslyn Spectrum from the Rosslyn Fund offset by $16,000 projected rental from
the Rosslyn Spectrum.
PERFORMANCE MEASURES:
Objective:
To increase arts programs, revenues and participation in the arts through the
development of partnership, grants, sponsorships and media coverage
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FY
2001
|
FY 2002
|
FY 2003
|
FY
2004
|
FY
2004
|
|
Actual
|
Actual
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Estimate
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Estimate
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Target
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Mission Outcome Measures
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|
|
|
|
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Programs developed/sustained through
sponsorships
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NA
|
20
|
24
|
24
|
24
|
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Average number of weekly arts events
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NA
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30
|
27
|
30
|
30
|
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Number of
unpaid features in radio, TV and print media
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33
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38
|
40
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40
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45
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Co-sponsorship
income
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$132,000
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$135,000
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$96,000
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$125,000
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$150,000
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- Decrease in number of productions and
presentations are due to cuts in Arlington Arts al Fresco sponsorship funding
for music, dance, film, theatre and folk traditions in the summer.
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