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DEPARTMENT OF LIBRARIES
COUNTY INFORMATION - INFORMATION AND REFERRAL, CHANNEL 31, COUNTY WEBSITE
PROGRAM
MISSION: The County Information Program provides access to County
information and connections to County government and community resources, and
markets Arlington as a diverse, dynamic community.
Through the three information
services – County Website, Channel 31, and Information and Referral – news and information about Arlington's
government and communities is available online, in person, by phone, e-mail and
cable. The County website serves as the
portal to e‑government and provides an increasing number of interactive
services, a calendar of daily events in Arlington, and a portal page that
highlights current government and community events and news. County website content has become more
extensive and current through the introduction of a web content management
system. Info 31 provides video
streaming of County Board meetings in real time. Together, the County website and Info 31 market the County's
vision of Arlington as a "diverse and inclusive world-class urban community".
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County Information
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FY 2002
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FY 2003
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FY 2004
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% Change:
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Actual
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Adopted
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Proposed
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'03 to '04
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Personnel
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$542,373
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$631,441
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$726,096
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15%
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Non-Personnel
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210,263
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203,777
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343,838
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69%
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Total Expenditures
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752,636
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835,218
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1,069,934
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28%
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Total Revenues
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-
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-
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-
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-
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Net Tax Support
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$752,636
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$835,218
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$1,069,934
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28%
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Authorized FTEs
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8.8
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9.8
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10.8
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Funded FTEs
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8.8
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9.8
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10.8
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SIGNIFICANT BUDGET HIGHLIGHTS:
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Personnel expenditures increased mainly due to the
transfer of a position (Information Systems Analyst III) from the
Administrative and Technical Services Program (1.0 FTE and $82,316).
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Non-Personnel expenditures increased mainly due to
technical adjustments: net transfer from the Administrative and Technical Services
Program for web content management system licensing and maintenance, and
Channel 31 operating equipment and supplies ($131,771).
PERFORMANCE MEASURES:
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FY
2001
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FY
2002
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FY
2003
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FY
2004
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FY
2004
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Actual
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Actual
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Estimate
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Estimate
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Target
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Mission Outcome Measures
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County website user sessions
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1,215,968
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1,725,543
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2,500,000
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3,000,000
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3,000,000
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County website page views
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5,301,067
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10,401,317
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12,000,000
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13,000,000
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13,000,000
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Original program hours produced (Channel 31)
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283
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222
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300
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250
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250
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Information and Referral inquiries answered or referred
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54,515
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113,509
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111,000
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121,500
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121,500
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Dynamic web pages generated
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2,073,462
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2,943,690
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4,000,000
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5,000,000
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5,000,000
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Objective: Provide a current, interactive, well
designed and customer focused website as a portal to e-government; to provide
informative and educational cable programming; to provide accurate and timely
information and referral to County government services for citizens and
businesses.
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FY
2001
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FY
2002
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FY
2003
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FY
2004
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FY
2004
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Actual
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Actual
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Estimate
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Estimate
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Target
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Workload Measures
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Phone
Inquiries
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29,564
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76,563
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70,000
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70,000
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70,000
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Walk-up
inquiries
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24,044
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35,610
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40,000
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50,000
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50,000
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County
website inquiries
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907
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1,336
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1,000
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1,500
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1,500
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Future Budget
Considerations:
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Residents and businesses demand an increasingly
interactive e‑government.
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County website architecture and design must evolve to
increase functionality and improve customer navigation and search capability.
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Call center
approach to all telephone inquiries needs to be considered.
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Emergency
operation of the website, Channel 31 and Information 3000 continue to be
important to any Emergency
Preparedness Plan.
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The County website and Channel 31 require resources to
market the County image and vision.
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